3 Tools to Help You Decide Which Social Influencers to Hire

Social media influencers are people who are on top of their game. They are the experts in influencing others to take action, whether downloading a new app or purchasing an entire makeup collection. As the brand, you want to work with influencers who are a good fit for your business. Of course, you can always tap the services of an influencer marketing services provider. However, wouldn’t it be nice to know what tools they are using in gauging which influencer is right for what type of campaign?

While at it, you can narrow your list of influencers before you approach the agency handling those particular influencers you want to work with. The majority of influencers right now are a part of rosters of an influencer marketing agency.

Here are the top tools that aid agencies in the selection process. You may also explore them if you want to contact them personally.

Tools to use when hiring social media influencers

1) Tools for manual search

You may primarily drill down the results pages to find influencers to hire using MozBar. MozBar is a downloadable SEO toolbar that SEO companies in the Philippines use because it provides instant metrics when viewing a page straight from the search engine results page. MozBar helps determine the website or blog’s Domain Authority (DA). The higher the DA, the better. Nonetheless, it is best to target at least 30 DA sites since this number is already indicative of the ranking relevance of the site or blog.

MozBar is free, but it can only provide website metrics. So you can also use this tool if the influencers you are eyeing have a site or blog. If not MozBar, you may use Ahrefs SEO Toolbar to analyze a page’s metrics, content, and indexability. However, you need to use specific influencer marketing, social listening, and monitoring tools to gauge the influencers’ social media presence.

2) Social listening and monitoring tools

Searching for influencers through the platform from which you expect to gain more followers. These tools provide you with the leverage you need to find Facebook or Instagram influencers whose content your target audience has already engaged with in the past. For instance, you may search for your keyword on Facebook and determine the top shared content and who created or published them. If not Facebook, which is increasingly becoming a search engine in itself, you may use the following social media monitoring tools:

• Hootsuite
• BuzzSumo
• Agorapulse
• SproutSocial

Monitor the results regularly. If you find a widely shared video on TikTok or YouTube, you may list down the names of the influencers and their social handles. This should be ongoing until you find the influencers you want to work with.

You may also opt for social tools that create a list of top influencers you may hire and skip the manual search. Here are the influencer search and discovery tools that you may use.

• Upfluence
• ly
• Brandwatch
• Brand24

These tools are free, freemium (free trial + monthly subscription), and paid.

3) Other influencer marketing tools

A dedicated influencer marketing tool can also assist you in finding the right influencers. Some of these tools that are offered free within the trial period and paid plans are:

• Social Bond
• NinjaOutreach
• GroupHigh
• OutreachPlus
• CreatorIQ
• Heepsy

These tools provide snapshots and in-depth insights into the influencers’ social media presence. You may also research several influencers simultaneously and compare them in terms of key metrics such as the social channels and the breakdown of their followers, the number of followers/subscribers or fans and their demographic details, and their engagement and conversion rates. In addition, the tools have filters that you can manipulate to see the demographics of the audience and decide from there whether the influencers are a good fit for your brand.

Some tools allow you to manage the campaign from the dashboard and contact the influencers directly. These tools can help you find the right influencers through outreach without the additional cost of doing so.

Surely, your brand is already on social media. And surely, you have an idea of how influencer marketing works and what value it may bring to your business. Chances are, you have already seen a post or two of a particular influencer in your niche. So you may always start your search with the social platforms you already use.

You need to create a master list of influencers, such as in an Excel sheet, to contact in the future. Once you do the outreach, you may update the list based on their prices, for instance. Hire the influencers whose values align with yours, who are within your influencer marketing budget, and who are expected to deliver the desired results.

Be reminded that this entails additional work for you. For instance, you will need to hire an influencer manager to handle all the processes. Then again, you may tap the services of an agency to deal with the nitty-gritty of hiring influencers.